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Digital Marketing
Dapatkan keunggulan kompetitif di Dunia Digital Marketing dengan bergabunglah di bootcamp kami, pelajari teknik terbaru dari Profesional Berpengalaman, dan terapkan ilmu anda untuk mencapai hasil yang Nyata dan Terukur!
Digital Marketing
Overview
Apa itu Digital Marketing?
Bootcamp digital marketing adalah program pelatihan intensif yang dirancang untuk memberikan keterampilan praktis dan pengetahuan mendalam tentang berbagai aspek pemasaran digital dalam waktu yang relatif singkat.
Selain itu Bootcamp Digital Marketing dilakukan secara langsung dengan bimbingan mentor ahli dari perusahaan-perusahaan terkemuka di Indonesia. Kurikulum bootcamp ini disusun secara sistematis, mulai dari tingkat dasar hingga tingkat lanjut, mengikuti standar terbaru dalam industri.
Objective and Benefits
Tujuan Bootcamp
- Mendapat Gelar Non Akademik dari BNSP (Certified)
- Mendapat Pengalaman Kerja 1 Tahun Fulltime + Digaji (Bisa dicantumkan di linkedin dan CV)
- Pelatihan Intensif Bahasa Inggris & Softskill Selama Proses Bootcamp
- Belajar Langsung di Tempat Kerja (Sedikit Teori , Banyak Praktik) + Dibimbing Private Mentor
- Pendampingan Mencari Kerja Setelah Lulus Specialist
Curriculum and Sylabus
Materi yang akan kamu pelajari?
Semester 1 : Generalist
Induksi Training
- Fundamental Digital Marketing
- Digital marketing Journey & Funnel
- Brand Strategy
- Channel
Content Marketing
Durasi : 4 Minggu
- Content Planning and Strategy
- Content Creation (Gambar)
- Content Creation (Video)
- Content Creation (Teks)
- Content Distribution
- Content Optimization
- Content Performance Measurement
- Content Calendar Management
- Multichannel Content Strategy
- Content Repurposing
SEO
Durasi : 2 Minggu
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Content Writing for SEO
- SEO Analytics and Reporting
Pay-Per-Click Advertising (PPC)
Durasi : 4 Minggu
- Campaign Setup (Google Ads, Bing Ads, dll.)
- Ad Creation (Collabs x Content marketing)
- Bidding and attribution
- Performance Analysis
- Advanced PPC Strategies (Remarketing, retargeting, Dynamic search ads)
- PPC Budget
- Landing Page
Social Media Marketing
Durasi : 4 Minggu
- Social Media plan
- Bid and Budgeting
- Social Media Content and strategy
- Copywriting
- Paid Social Advertising (Meta, TIktok, linkedin, X)
- Analytics and Reporting
- KOL
- Branding on Social Media
- Community Management
Email Marketing & Costumer Relationship
Durasi : 3 Minggu
- Building an Email List
- Email Calendar and Funnel
- Email Campaigns (mailchimp)
- Performance Metrics
- A/B Testing
- CRM Systems
- Data Management
- Customer Segmentation
- Engagement Strategies
- CRM Metrics
- Customer Retention and Loyalty Programs
Growth Marketing
Durasi : 2 Minggu
- Acquisition
- Activiation
- Retention
- Revenue
- Referal
- A/B Testing and Experimentation
Marketing Analytics
Durasi : 3 Minggu
- Key Performance Indicators (KPIs)
- Google Analytics
- GTM
- Customer Analytics
- Social Media & Performance Marketing Analytics
- Marketing Report
B2B Marketing & Ecommerce
Durasi : 3 Minggu
- B2B Strategy
- B2B Content Marketing
- Lead Generation Strategies
- B2B Social Media Strategies
- B2B Email Marketing
- Analytics and Performance Measurement in B2B
- Shoppe
- Tokopedia
- Tiktokshop
Semester 2 : Content Marketing Specialist
Content Planning and Strategy
Durasi : 3 Minggu
- Audience Analysis
- Competitor Analysis
- Content Gap Analysis
- Content Pillar Development
- Editorial Calendar
- Content Goal Setting
Content Creation and Curation
Durasi : 5 Minggu
- Visual Content Creation (Post, carousel, infograph, copywriting)
- Video Content Production (Scripting, Editing)
- Text Writing (SEO Blogging, Evergreen Content, email marketing, Copywriting)
- Interactive Content (Quizzes, Polls, QnA)
- Content Curation (Aggregating Quality Content)
- User-Generated Content
- Content Creation Tools (Canva, Adobe Suite)
- Branding Consistency in Content
- Legal Considerations in Content (Copyright, Fair Use)
Content Performance Measurement & Optimization
Durasi : 4 Minggu
- Google Analytics Setup and Analysis
- Social Media Insights and Analytics
- Conversion Tracking and Metrics
- A/B Testing Methods
- SEO Performance Analysis
- Content Engagement Metrics
- Reporting and Data Visualization
- Performance Optimization Techniques
Creative Campaign
Durasi : 3 Minggu
- Campaign Concept Development
- Creative Briefing and Ideation
- Multi-channel Campaign Planning
- Collaboration with Creatives (Designers, Videographers)
- Campaign Execution and Launch
- Post-Campaign Analysis
Social Media Content Marketing
Durasi : 4 Minggu
- Social Media Content Planning
- Platform-specific Content Strategies and production(Facebook,
- Instagram, LinkedIn, Tiktok)
- Engaging with Audiences
- Influencer Collaboration
- Live Streaming Strategies
- Social Media Content Scheduling Tools
Viral Marketing
Durasi : 3 Minggu
- Viral Content Creation Techniques
- Understanding Virality and Network Effects
- Leveraging Trends and Memes
- Social Sharing Optimization
- Analyzing Viral Campaigns
Semester 2 : SEO Specialist
On Page SEO
Durasi : 4 Minggu
- Meta Tags Optimization (Title, Meta Description)
- URL Structure and Optimization
- Internal Linking Strategies
- Content Optimization (Keyword Usage, Content Quality)
- Image Optimization (Alt Text, File Names)
- User Experience (UX) and Page Layout
- Mobile Optimization
- Schema Markup and Structured Data
Off Page SEO
Durasi : 3 Minggu
- Backlink Building Strategies
- Guest Blogging and Outreach
- Social Bookmarking and Sharing
- Online Reputation Management (ORM)
- Forum Posting and Community Engagement
Technical SEO
Durasi : 4 Minggu
- Site Speed Optimization (Core Web Vitals, Page Load Time)
- Crawlability and Indexability (Robots.txt, XML Sitemaps)
- Mobile SEO (Responsive Design, Mobile-first Indexing)
- HTTPS Implementation and Security
- Handling 404 Errors and Redirects
- Canonicalization and Duplicate Content Issues
- Website Architecture and Navigation
- Structured Data Implementation
Keyword Research and Analysis
Durasi : 2 Minggu
- Keyword Research Tools (Google Keyword Planner, SEMrush)
- Identifying Long-tail Keywords
- Competitor Keyword Analysis
- Search Intent Analysis
- Keyword Mapping and Planning
- Seasonal Keyword Trends
Content Writing for SEO
Durasi : 4 Minggu
- SEO-friendly Content Writing Techniques
- Incorporating Keywords Naturally
- Crafting Engaging Headlines and Meta Descriptions
- Writing for Featured Snippets
- Content Length and Depth
- Writing for User Intent
- Content Refresh and Updates
- Formatting for Readability and Engagement
Data Analytic and Reporting
Durasi : 3 Minggu
- Setting Up Google Analytics
- Tracking Key SEO Metrics (Organic Traffic, Bounce Rate)
- Google Search Console Insights
- Custom Reporting and Dashboards
- Analyzing Conversion Data
- Reporting Tools and Techniques
Social Media SEO
Durasi : 4 Minggu
- Optimizing Social Profiles for SEO
- Social Media and Link Building
- Tik Tok SEO
- Instagram SEO
- Video SEO for Social Media
- Measuring Social Media SEO Success
- Influencer Marketing and Social Proof
Semester 2 : Paid Ads Specialist
Meta (Facebook & Instagram Ads)
Durasi : 4 Minggu
- Facebook and Instagram Ad Account Setup
- Ad Types and Formats (Carousel Ads, Video Ads, Stories Ads)
- Audience Targeting and Custom Audiences
- Facebook Pixel and Conversion Tracking
- Budgeting and Bidding Strategies
- Creative Optimization for Meta Ads
- A/B Testing Ads on Meta Platforms
- Performance Analysis and Optimization (CTR, CPC, CPA, ROAS)
- Retargeting Campaigns (Dynamic Ads, Product Catalog Ads)
- Conversion Rate Optimization (CRO) (Landing Page Design, Checkout Process)
Google Ads
Durasi : 4 Minggu
- Campaign Types (Search, Display, Shopping, Video, App Campaigns)
- Keyword Research and Selection (Keyword Planner, Match Types)
- Ad Extensions (Sitelink, Callout, Structured Snippets)
- Ad Copywriting and Design (Responsive Search Ads, Expanded Text Ads)
- Quality Score Optimization (Ad Relevance, Landing Page Experience)
- Bidding Strategies (Manual CPC, Enhanced CPC, Target CPA)
- Performance Metrics Analysis (Impressions, CTR, Quality Score, Conversion Rate)
- Google Ads Editor and Scripts (Bulk Editing, Automated Rules)
- Remarketing Strategies (Standard Remarketing, Dynamic Remarketing)
TikTok
Durasi : 4 Minggu
- Understanding TikTok Ad Formats
- Creating Engaging Video Ads (Script Writing, Video Production, TikTok Trends)
- Audience Targeting and Segmentation (Demographic Targeting, Interest Targeting, Custom Audiences)
- Ad Budget and Bidding (Auction Bidding, Budget Optimization)
- Performance Tracking (Engagement Metrics, Conversion Tracking)
- TikTok Ads Manager (Campaign Creation, Analytics, Reporting)
- Influencer Collaboration (Finding Influencers, Partnership Strategies)
- A/B Testing on TikTok (Creative Testing, Audience Testing)
- Brand Safety and Compliance (Community Guidelines, Ad Approval Process)
X (Twitter)
Durasi : 4 Minggu
- Ad Types (Promoted Tweets, Promoted Accounts, Promoted Trends)
- Targeting Options (Follower Targeting, Interest Targeting, Tailored Audiences)
- Creative Development for Twitter Ads (Short-form Copy, Hashtags, Visual Media)
- Bidding and Budgeting Strategies (Maximum Bidding, Automatic Bidding)
- Twitter Analytics (Engagement Metrics, Tweet Activity Dashboard)
- Twitter Retargeting Strategies (Tailored Audiences, Website Tags)
- Twitter Ads Manager (Campaign Creation, Audience Insights)
- A/B Testing and Optimization (Ad Creative, Audience Segmentation)
- Conversion Rate Optimization (CRO) (Landing Page Design, Checkout Process)
Shoppe
Durasi : 3 Minggu
- Set iklan di Shopee
- Performance Metrics for marketplace Ads
- Retargeting Strategies for marketplace
Tokopedia
Durasi : 3 Minggu
- Set iklan di Tokopedia
- Performance Metrics for marketplace Ads
- Retargeting Strategies for marketplace
Semester 2 : Social Media Marketing Specialist
Advanced Social Media Strategies
Durasi : 2 Minggu
- Cross-Platform Strategies (Integrating Content Across Platforms)
- Advanced Audience Segmentation (Custom Audiences, Lookalike Audiences)
- Social Media Campaign Planning and Execution
- Crisis Management on Social Media
- Engaging Through Social Listening Tools
Social Media Ads : TikTok
Durasi : 4 Minggu
- Understanding TikTok Ad Formats
- Creating Engaging Video Ads (Script Writing, Video Production, TikTok Trends)
- Audience Targeting and Segmentation (Demographic Targeting, Interest Targeting, Custom Audiences)
- Ad Budget and Bidding (Auction Bidding, Budget Optimization)
- Performance Tracking (Engagement Metrics, Conversion Tracking)
- TikTok Ads Manager (Campaign Creation, Analytics, Reporting)
- Influencer Collaboration (Finding Influencers, Partnership Strategies)
- A/B Testing on TikTok (Creative Testing, Audience Testing)
- Brand Safety and Compliance (Community Guidelines, Ad Approval Process)
Social Media Ads : Meta
Durasi : 4 Minggu
- Facebook and Instagram Ad Account Setup
- Ad Types and Formats (Carousel Ads, Video Ads, Stories Ads)
- Audience Targeting and Custom Audiences
- Facebook Pixel and Conversion Tracking
- Budgeting and Bidding Strategies
- Creative Optimization for Meta Ads
- A/B Testing Ads on Meta Platforms
- Performance Analysis and Optimization (CTR, CPC, CPA, ROAS)
- Retargeting Campaigns (Dynamic Ads, Product Catalog Ads)
- Conversion Rate Optimization (CRO) (Landing Page Design, Checkout Process)
Social Media Ads : X
Durasi : 4 Minggu
- Ad Types (Promoted Tweets, Promoted Accounts, Promoted Trends)
- Targeting Options (Follower Targeting, Interest Targeting, Tailored Audiences)
- Creative Development for Twitter Ads (Short-form Copy, Hashtags, Visual Media)
- Bidding and Budgeting Strategies (Maximum Bidding, Automatic Bidding)
- Twitter Analytics (Engagement Metrics, Tweet Activity Dashboard)
- Twitter Retargeting Strategies (Tailored Audiences, Website Tags)
- Twitter Ads Manager (Campaign Creation, Audience Insights)
- A/B Testing and Optimization (Ad Creative, Audience Segmentation)
- Conversion Rate Optimization (CRO) (Landing Page Design, Checkout Process)
Community Management
Durasi : 4 Minggu
- Building and Nurturing Online Communities
- Engagement Strategies for Community Growth
- Moderation Techniques and Tools
- Handling Negative Feedback and Crisis Situations
- User-Generated Content (UGC)
- Community Metrics and Reporting
- Developing Community Guidelines
- Fostering Brand Loyalty through Communities
A/B Testing
Durasi : 3 Minggu
- Designing A/B Tests for Social Media
- Selecting Variables to Test (Copy, Visuals, CTA)
- Analyzing A/B Test Results
- Implementing Findings from A/B Test
Branding
Durasi : 3 Minggu
- Branding
- Establishing Brand Voice and Tone
- Visual Branding Consistency Across Platforms
- Storytelling and Brand Narratives
- Creating a Brand Identity on Social Media
- Maintaining Brand Integrity During Crises
Semester 2 : B2B Marketing & Marketplace Specialist
B2B Strategy
Durasi : 2 Minggu
- Market Segmentation and Targeting
- Value Proposition Development
- Competitive Analysis Tools and Techniques
- Go-to-Market Strategy Development
- Account-Based Marketing (ABM) Planning
Content Creation and Curation
Durasi : 3 Minggu
- B2B Content Marketing
- White Paper and E-book Creation
- Webinar Planning and Execution
- Creating and Distributing Industry Reports
- Optimizing B2B Blog Content for Lead Generation
- Content Distribution Channels for B2B
Lead Generation
Durasi : 4 Minggu
- Setting Up Lead Capture Forms and Landing Pages
- Email Drip Campaigns and Automation
- Utilizing CRM for Lead Management
- Using Chatbots for Lead Qualification
- Tracking and Nurturing Leads through the Sales Funnel
B2B Social Media
Durasi : 5 Minggu
- LinkedIn
- Instagram
- Tiktok
- X
- Content Calendar Creation and Scheduling
- Running social media Ads for B2B
- Engaging in LinkedIn Groups and Communities
- Social Selling Techniques and Metrics
Analytics and Performance Measurement in B2B
Durasi : 3 Minggu
- Setting Up Google Analytics for B2B Websites
- Tracking Conversion Goals and Funnels
- Using CRM Analytics for Sales Insights
- KPI Development and Dashboard Creation
- Attribution Models and Lead Scoring
- Analyzing Campaign Performance and ROI
Marketplace Ads
Durasi : 3 Minggu
- Shopee
- Tokopedia
- Performance Metrics for marketplace Ads
- Retargeting Strategies for marketplace
Peserta Bootcamp
Pemula Ingin Merintis Karir Impian
Profesional yang Beralih Karir
Freelancer atau Konsultan
Mahasiswa dan Lulusan
Ingin Mempelajari Skill Baru
Sistem Bootcamp di Tempat Kerja
Bagaimana Sistem Stase?
Apa itu Stase?
Stase adalah periode rotasi intensif di mana peserta secara bergantian bekerja dan belajar di berbagai bidang atau modul spesifik.
Stase Rolling
Rolling stase adalah sebuah sistem dalam program pelatihan atau pendidikan di mana peserta mengikuti modul atau tahap pelatihan dalam urutan yang bergulir (rolling) dan tidak harus dimulai pada titik awal yang sama.
Stase Assessment
Assessment tiap stase adalah evaluasi yang disusun untuk melihat kemampuan kompetensi dari peserta. Kalian tidak akan bisa lanjut ke stase selanjutnya jika tidak lulus dari stase ini
Tiap stase kalian akan menghadapi 3 ujian besar
- Project Kelompok
- Ujian Kompetensi Lisan
- Ujian Kompetensi Tertilis
Program Dukungan Belajar
Program dukungan belajar adalah serangkaian layanan dan sumber daya yang disediakan oleh Ioda Academy untuk membantu peserta bootcamp mencapai keberhasilan akademis dan profesional. Program ini dirancang untuk memberikan bantuan tambahan di luar sesi pelatihan reguler, memastikan setiap peserta memiliki akses ke dukungan yang mereka butuhkan untuk sukses.
Gambaran Bootcamp Langsung Kerja
Berikut gambaran kegiatan peserta bootcamp saat kerja.
Registration
Berapa biayanya?
Reguler
Beasiswa
Bootcamp Beasiswa
Digital Marketing
Beasiswa 100%
FREE
Hanya untuk fase generalist
Bootcamp Beasiswa
Digital Marketing
Beasiswa 75%
Start From
Rp1.300.000
Rp1.300.000
Hanya untuk fase generalist
Bootcamp Beasiswa
Digital Marketing
Beasiswa 50%
Start From
Rp2.600.000
Rp2.600.000
Hanya untuk fase generalist
Bootcamp Beasiswa
Digital Marketing
Beasiswa 25%
Start From
Rp3.900.000
Rp3.900.000
Hanya untuk fase generalist
Beasiswa Sudah di Tutup
Metode Pembayaran
Kami memahami bahwa setiap peserta memiliki kebutuhan dan preferensi yang berbeda dalam hal pembayaran. Oleh karena itu, Ioda Academy menawarkan beberapa metode pembayaran yang fleksibel untuk memudahkan kamu dalam mengikuti program kami.
- Full Upfront Payment
- Cicil per-Stase (TANPA RIBA & PLATFORM CICILAN BERBUNGA)
Kamu bisa membayar dengan menggunakan :
Daftar Sekarang
Dapatkan langsung pengalaman pertamamu di dunia kerja bersama ioda academy